JP Morgan Payments and Mastercard invest in agentic commerce startup firmly
JP Morgan Payments and Mastercard have joined the $15 million Series A round of firmly, a no-code agentic commerce platform. The news appeared on 6 November 2026.
Who is affected and how
- fintech company
- Major payment players are backing agentic commerce platforms with capital, which affects chances of market entry and of finding partners.
Sources
- JP Morgan Payments and Mastercard invest in agentic commerce startup firmlyfinextra.com · Nov 6, 2026
- Firmly raises $15 million from Squarepoint, J.P. Morgan Payments and Mastercard to connect merchants to AI shopping agentsmlq.ai · Nov 7, 2026
- JPMorgan and Mastercard back Seattle startup Firmly's bet on AI shopping agents – GeekWiregeekwire.com · Nov 7, 2026
- Mastercard stock extends payments strategy with AI commerce betad-hoc-news.de · Nov 7, 2026
- Seattle Startup Firmly Raises $15M for AI Shopping Agentshoodline.com · Nov 8, 2026
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