Visa survey: consumers trust AI to shop, but not to pay
A Visa study published on 12 October found that consumers are willing to let AI prepare their purchases, but not make the payment. According to a Hungarian-language report, Visa expects millions of shoppers to use an AI agent this holiday season.
Who is affected and how
- fintech company
- Design the agent shopping experience so that payment approval stays with the customer.
- banking professional
- Expect agent-initiated payments to appear during the holiday season.
Sources
- Visa Study Finds Consumers Trust AI to Shop, But Not to Payfinovate · Oct 12, 2026
- Visa Study Finds Consumers Trust AI to Shop, But Not to Pay - Finovatefinovate.com · Oct 12, 2026
- Would you trust an AI agent with your shopping? | FinTechRadarfintechradar.hu · Oct 14, 2026 · magyar
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