KPMG: 44% of insurers rate themselves AI leaders, but none has rebuilt distribution around it
In KPMG International's Unlocking AI value in insurance report, 44% of respondents placed their organisation in the top quartile of AI transformation. None of them has rebuilt its sales channels around AI.
Who is affected and how
- insurer
- AI value can be captured by rethinking sales and distribution processes, not only through internal automation.
- chief financial officer
- The return on AI investments should be tied to sales results.
Sources
- Insurers rate themselves AI leaders but none has rebuilt distribution around it: KPMG | Insurance Businessinsurancebusinessmag.com · Sep 29, 2026
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