Protiviti survey: 76% of CFOs use AI for forecasting, but only 35% measure returns
The Protiviti Global Finance Trends survey found that AI use in financial forecasting rose from 58% to 76% in a year. Only 35% of finance organizations say they measure the return on AI effectively.
Who is affected and how
- chief financial officer
- AI investments need measurable return metrics attached to them.
- accountant
- The role and oversight of AI tools in the forecasting process should be documented.
Sources
- CFOs Turn to AI to Better Synchronize Finance and Enterprise Priorities, Report AI ROI Challenges: Protiviti Global Finance Trends Surveyprnewswire.com · Aug 26, 2026
- CFOs turn to AI to align finance and enterprise priorities, but measuring ROI remains a challengecompleteaitraining.com · Aug 27, 2026
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